The Moments: Alex

Take a moment to consider a red lip. A worn-in, imperfect red lip. Apply a few dots of Yves Saint Laurent Baby Doll Kiss & Blush in Rouge Libertine, and blend along the contours of your lip, to the edges of your lip line. The idea is a diffused lip, almost airbrushed. Fingertips are fine, just pat the excess onto your cheeks for instant roses. Baby Doll is a velvety, matte cream, its rich pigment sheers out to an almost translucent flush. The look is painterly, dreamy, and sensual. It's also incredibly simple, no need to overthink it. -KJ

Photographed by Jeff Hodsdon for